Simya Jewellery LLC. was established in Dubai's Gold Centre Building, in 1999 as a regional branch of ATASAY, Turkey's leading brand and multi-jeweller.Offering superior quality and designs made in Turkey, it quickly grew to become the leading wholesaler for Turkish jewellery and became one of the most reputable brand in the region.
As of 2014, the company has been re-organized and since than operates solely from its new office in Istanbul, under new establishment: Simya Mücevherat San. ve Tic. A.Ş.
Simya continues to offer the finest jewelry collections, focusing on mainly Middle East, North Africa,South Asia,Eastern Europe and Russia. By 2019, the company opened its Head Quarter office in Istanbul's Kuyumcukent, keeping stocks of 18K, 21K and 22K gold jewellery.